5/30/2023 0 Comments Aza raskin![]() ![]() average order value on the earnings and profitability of eCommerce apps. He is also a writer, entrepreneur, inventor, and interface designer. (.and this is verified by the fact that order frequency has over 2x the impact vs. Aza Raskin (born February 1, 1984) is the co-founder of the Center for Humane Technology and of the Earth Species Project. But what you'll find is that more time in the app doesn't necessarily always mean more purchases the same way it did in a brick-and-mortar. Some of this is driven by necessity - retailers have huge catalogs and users can only see a half dozen items at a time. Now let's talk eCommerce.īrick-and-mortar retailers used to spend a ton of time, energy, and resources coming up with creative ways to keep you shopping (Like how IKEA sets up their store as a giant maze and Target used to not play music over the speakers to encourage aimless wandering.) The eCommerce equivalent? Seemingly infinite scrolling. ![]() Now Aza estimates that infinite scrolling wastes over 200,000 human lifetimes daily, and "Doomscrolling" has also been found to cause obsessive-compulsive behavior, anxiety, and depression. A good example of a 'unit' is a page of Google - You're much less likely to click on page 2, because hitting the bottom of a page gives you a sense of accomplishment, and having to click provides your brain time to assess the diminishing returns you'll likely experience on the next page.) Previously, in an interview with BBC, he mentioned It’s as if they’re taking behavioral cocaine and just sprinkling it all over your interface and that’s the thing that keeps you like coming back and back and back. Tristan Harris is the co-host of the popular tech podcast, Your Undivided Attention, along with co-host Aza Raskin. (Infinite scrolling intentionally or unintentionally plays on a heuristic shortcut called 'unit bias,' which basically says that people are naturally motivated to complete a 'unit' of something. Aza Raskin, who is also one of the interviewees is the inventor of infinite scroll. Infinite scroll came from an attempt to make a more seamless and user-friendly user experience, but, like many good intentions, it succeeded too well. (You know how you can scroll and scroll and never reach the end of TikTok, Pinterest, Instagram, or even LinkedIn? That's him.) If you don't know Aza, he's a writer, engineer, and entrepreneur.and the inventor of the "Infinite scroll". Aza Raskin says he's sorry for making you sad. ![]()
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